YOVA YAGER uses recycled plastic when designing food truck for Kyiv restaurant Alltrueeast
YOVA YAGER hospitality design and Kyiv-based restaurant Alltrueeast joined forces to create a communicative design project to focus attention on the waste issue in Ukraine and give plastic a second chance.
“It started from the ‘Kind Menu’ – healthy breakfasts, developed by the studio’s chief designer Yova Yager, then came to plastic lids collection campaign and fundraising for the environmental project ‘No Waste Ukraine’, what finally has led to the creation of a food truck with a decorative front made of recycled plastic. In parallel with the ‘Kind Menu’ campaign was run plastic lids collection. To achieve the goal the restaurant cheered the guests, who would bring lids, with free coffee so that the sufficient number of plastic was quickly gathered. The Odessan company ‘Precious plastic Ukraine’, the only one in the country used it to create the bench located near the restaurant, as well as tables and decorative panel, lining the ‘Alltrueeast’ van, which moves from one music and food festival to another. All great stories have their funny moments. While working on the van, we wanted to cover it with white tiles, which was truly impossible since the van would not be able to withstand the weight of ceramics. To sort out this problem Yova Yager and Anya Andrienko, the owner of the ‘Alltrueeast’ restaurant, came up with the idea to simply draw the tiles with marker pens. Another example of a nonstandard solution on how to moderate consumption and reduce waste! Overall, this project is about how a bench and a van can not only solve some functional business cases but also become a manifesto, pay attention to the waste collection issue in the country and show possible ways out this problem in Ukraine. Moreover, this project shows us what a modern, conscious design and collaboration of designers, business and society can be,” says YOVA YAGER hospitality design