Semba Vietnam uses only natural materials when designing the latest  restaurant for PIZZA4P in Vietnam

Semba Vietnam uses only natural materials when designing the latest restaurant for PIZZA4P in Vietnam

Saigon Pearl is the latest branch of PIZZA4P in Vietnam. The venue, located in Ho Chi Minh City, was designed by Semba Vietnam, a Japanese company specialized in design, planning and construction services.

“The moment I saw the location of the new store “Saigon pearl”, I decided on a design concept. The location is right in front of the residence apartment pool. I saw this environment and instantly imagined a private beach restaurant. We said ‘Mama Mia!’, I wanted to make a restaurant that makes me want to scream. I want to feel energy from nature using only natural materials. I also want to feel very elegant resort feeling. That’s why I put together the colors infinitely similar colors. I also want to feel handmade. In other words, create what I imagine. Today is the age of manufacturing with machines. But I wanted to tell everyone about human charm. So almost all were built on site with the craftsmen. Pizza 4P ’s always uses planting for design. This time I used dried flowers. I thought that the flow of  ‘withering = aging’ is natural in living things and plants, and it is important to understand the ephemeral nature of life. I believe that the aesthetic of thanking the earth and remembering the importance of life can be linked to the Pizza 4P’s brand concept. Ceilings, roofs, and large trees also stand out as objects. I wanted to make it feel playful but not childish,” says Mamoru Maeda of Semba Vietnam

  • Location: Ho Chi Minh City, Vietnam
  • Date completed: 2020
  • Design: Semba Vietnam
  • Photos: Hiroyuki Oki of DeconPhotoStudio
Entrance area
Dining area
Pizza oven area