Biasol creates a modern take on classic New York diners for Main Street café
Main Street is a local landmark and eatery in Mordialloc, a much-loved beachside suburb in Melbourne. The owners approached Melbourne-based creative studio Biasol to revive this local iconic spot and redesign a café as a token of gratitude to the community and its regular customers who have shown support from the very beginning.
“Main Street is an all-day destination where customers can comfortably enjoy a coffee and breakfast at 8am and a cocktail and dinner at 8pm. The design needed to be casual and vibrant to seamlessly integrate into the streetscape and suburb, and to support Main Street’s friendly hospitality service that places customers and community at its heart. We looked to our favourite New York diners for inspiration, taking cues from their classic, nostalgic styling, and their lively, hip and ever-welcoming atmosphere. The layout is open, airy and spacious. Large windows along two sides of the corner café offer a visual connection with the street and bring lots of natural light into the interior. A variety of seating activates all areas for day and night trading, with banquettes along the walls, booth seating down the centre and fixed counter stools at the bar. This seating and the chequered tiled floor are some of the iconic diner elements that we refined to infuse Main Street with a New York City vibe. We reimagined them with textured materials, a subdued colour palette and diagonal chequers to create a space with Melbourne’s modern aesthetic. The black, white and green palette creates visual impact and reflects the upbeat team, vibrant community and beachside location. Emerald green upholstery and the deep sage green on the front of the bar are complemented with lush green plants that spill from the industrial-inspired shelving framework. The lightly whitewashed brick walls reveal the fabric and history of the building, affirming Main Street’s identity as a long-standing neighbourhood destination for the local community,” explains Heidi Biasol, Brand Director