Sergio Mannino uses the right dose of millennial pink in Glam Seamless salon in Soho

Sergio Mannino uses the right dose of millennial pink in Glam Seamless salon in Soho

Glam Seamless is a well-established online brand dedicated to high-quality, high-end hair extensions. Until now, Glam has been an entirely online venture. Alexandra Cristin, founder of the company, asked a multi-disciplinary design studio Sergio Mannino Studio to design her first shop in Soho, NYC.

“As an online business, Glam is pink, white and – you guessed it – glam. We needed to translate this brand into a physical space; at Sergio Mannino Studio, this is our job, and we love it. Designing the ‘physical version’ of an online brand is always an interesting challenge – and we know how important it is to succeed at the first attempt. The salon is a smooth cream and millennial pink, with shimmering ombre string curtains defining and separating the two areas of the store. Together with the color scheme, the curtains contrast elegantly with the clean, modern-retro-inspired lines of the salon counters and displays. The displays are part glass, part sheer surface and part handmade pink Terrazzo tiles. One of the design challenges we faced in this project was incorporating the pretty in pink-ness of Glam’s brand into the design – which is its main aesthetic. Baby pink is a difficult color, because it all too easily makes a space feel childish or just too cutesy. The light wooden floor, the subtly textured Terrazzo tiles, the glass in various places throughout the design, and the bold shapes of the lights and custom mirrors all helped to offset this. We wanted a feminine space that was soft but strong – and these design decisions came together to make it happen. Glam Seamless – the brand – enables both the convenience of the online and the social experience of the physical in the expanding world of hair extensions. At Sergio Mannino Studio we loved translating the Glam aesthetic into a beautiful space right in the heart of spicy Soho,” explains Sergio Mannino, founder of studio

  • Location: Soho – New York City, New York
  • Date completed: 2018
  • Size: 1,900 square feet
  • Design: Sergio Mannino Studio
  • Design team: Sergio Mannino & Martina Guandalini
  • Photos: Sergio Mannino Studio
Hair Salon Design
Glam Seamless as seen from window
Hair Salon Design
Display counter and cash register
Hair Salon Design
Hair display wall
Hair Salon Design
Small display counter
Hair Salon Design
View from back of hair salon
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Details
Hair Salon Design
Hair Salon Design
Hair Salon Design
View from the street