Gloria Noto teamed up with Venn Studio to design the first Noto Botanics Store
Noto Botanics is the first flagship store opened by artist Gloria Noto in Los Angeles. Gloria has garnered a cult following for her namesake cosmetics line, and is at the forefront of natural, sustainably produced products that are fluid in gender. When creating a design concept for her first venue, she decided to approach Venn Studio, a Los Angeles based, full-service design firm specializing in custom residential and small scale commercial projects.
“A counter-intuitive move perhaps, with the majority of brands and retailers looking to digital and ecommerce for expansion, the artist says of opening her physical space, ‘I wanted a place where the customer could come and experience the product in the flesh. Cosmetics are such a personal experience and although I do appreciate the expansion of the web world, I do want to maintain intimacy of experiencing a product in real life with all of your senses.’ The space features a full glass front facade with floor to ceiling arched windows. In the 1930’s, the location became home to the Chevrolet showroom. It was at this time that terrazzo floors and art deco-inspired arches were installed on the of the building. Considering these existing architectural elements, Gloria decided to collaborate with architect Tyler Thomas and Gabbi Sun of Venn Studio to complete the vision. All furniture is custom and includes a stunning lime washed wall that will store NOTO products, and a custom-built curved couch inspired by Ueli Berger’s mid-century Snake Sofa, Switzerland, 1972. A long wall of custom shelving houses a bed of crushed gravel which will also display products to compliment the organic and natural elements of the collection. A large arched mirror sits over a travertine sink reflecting the store behind it so that customers feel a sense of atmosphere and dimension while shopping. To the left of the sofa, a large white wall serves as a canvas for projecting community and charity action messages, editorials and brand announcements. The space will sell and serve complimentary tea by herbalist Melanie Griffith, and customers will be transported through the scent of the NOTO product Rooted Oil burning throughout the space. A modern take on the smell of burning palo santo and other oils in nature, deep yet subtle undertones of smoke, wood, and earth and hints of bergamot and cardamom give this scent layers of grounding energy. The NOTO Botanics store will host a series of monthly residencies, pop-ups and workshops anchored by like-minded artists.”