Semba Vietnam uses natural materials throughout PIZZA4P’s Emporium in Ho Chi Minh
PIZZA4P’s Emporium is a new store of “PIZZA4P’s” selected as “Monocle World’s 50 Best Restaurants”. The interior was designed by Semba Vietnam, a Japanese company specialized in design, planning and construction services.
“The brand concept is ‘Make the World Smile for Peace’. To that end, they seem to have a mission of ‘Delivering Wow, Sharing Happines’. I thought about what to do to express Pizza 4P‘s in the interior design of the new store of THE EMPORIUM. First, planting was effectively incorporated. We considered removing the feeling of closure as much as possible and creating an open and relaxing environment. I wanted customer to have a happy time. Next, we created curved gates and partitions. In order to make family and lovers have a happy time, I thought of a mild, friendly, dynamic and exciting design. The material is mainly natural materials such as concrete, wood and terrazzo, and I tried to create an eco-friendly store. In addition, recycled glass is used for the Terrazzo aggregate, and a special board made of compressed waste material is used for the drink counter. Indigo, which has been loved by both Japanese culture and Vietnamese culture, is used as an accent color as a symbol to respect both countries. Adopting brass as a point, the glossy feeling of metal special tightens the space and incorporates elegance as an element,” explains Mamoru Maeda of Semba Vietnam
- Location: Ho Chi Minh City, Vietnam
- Date completed: 2019
- Design: Semba Vietnam