hcreates subverts pub stereotype with sleek and airy interior for Oh Yeah Brewing in Beijing

hcreates subverts pub stereotype with sleek and airy interior for Oh Yeah Brewing in Beijing

Oh Yeah Brewing is a modern local brewery located in the centre of Beijing’s business district of Guo Mao, surrounded by architectural landmarks such as the CCTV tower and the China World Trade Centre. The project was designed by Shanghai-based interior studio hcreates.

“The well-travelled Chinese founder wanted to develop a new atmosphere that would challenge the hard-surfaced, grungy, industrial garages of your typical craft beer bar. Formerly the site of an aviation parts factory, Oh Yeah Brewing makes full use of the building’s impressive height. The double-height brewery, the centre piece of the space, spans two levels and presses up into the ten-meter high ceiling. The challenge for the design was always going to be how to bring intimacy to the space and cater to different dining preferences. To manage this, the space seamlessly integrates three distinct areas – a sun-drenched indoor pizza garden, a main beer hall nestled between a band-ready stage and double-height brewing tanks, and a more intimate and cosy drinking lounge upstairs. The designers carefully selected different elements such as the Terracotta tiling, concrete plastered walls, earthy-coloured large-format terrazzo flooring and hanging plants, to create a calming yet grand space in natural tones. The far end of the garden features a beautiful terracotta pizza oven, where wooden oak frames conceal stainless steel planter boxes,surrounding the seating and bringing more greenery to the space. Floor-to-ceiling windows flood the space with natural light. Custom-printed blue fabrics were created to add extra subtle detailing to the bench seats and to compliment the more traditional outdoor garden-styled furniture. The main beer hall is separated from the pizza garden by a raw steel staircase backed by a huge LED screen and stage. With its grand ten-meter high ceiling, the double-height brewery is the emphasis of the space. Spanning across one wall, its stainless steel tanks gleam under a ceiling of custom-made lanterns. The bar is broken-up and designed to give unobstructed views into the brewery, so patrons are fully witnessing the production process. Above the open kitchen, a mural of stylised gold-leafed fish and a “Fresh As” slogan dominates the length of the hall, bringing a splash of colour and artistic touch. Stone flooring and chunky solid oak furniture draw from the traditional tap house aesthetic. Large steel-framed windows look out on the outdoor patio area, providing plentiful daylight and green views. For the second level mezzanine lounge we wanted to create a more intimate space that overlooks the beer hall and forms a separate VIP area. To distinguish from the more traditional tiles in the rest of the space, we chose to use a mix of Oak and Walnut in chevron for the floor. A more refined touch is introduced into the space using a curved dark blue and deep red velvet bench seating. The custom-printed silk wallpaper and wall-mounted globe lights create an intimate lounge space. On the exterior, the large font lettering of “Oh Yeah Brewing” stamps the façade, a crisp stainless-steel box contrasted against the earthy beige textured finish. In the process of redefining the modern brewery, we have created a contemporary eating and drinking space that playfully mixes traditional textures and surfaces to create craft brewing on a grand scale. Whilst the industrial brewing tanks are the centre piece of the brewery, it’s the subtle and creative use of different surfaces throughout that creates a clever and harmonious design,” explains Hannah Churchill, Founder of hcreates

  • Location: Beijing, China
  • Date completed: 2019
  • Size: 12,000 square feet
  • Design: hcreates
  • Designer: Hannah Churchill
  • Photos: Brian Chua
o-yeah-brewery-beijing-hccreates5-min
Double-height brewery
o-yeah-brewery-beijing-hccreates2-min
Main beer hall
o-yeah-brewery-beijing-hccreates9-min
o-yeah-brewery-beijing-hccreates6-min
o-yeah-brewery-beijing-hccreates4-min
Mural of stylised gold-leafed fish
o-yeah-brewery-beijing-hccreates7-min
Open kitchen
o-yeah-brewery-beijing-hccreates18-min
o-yeah-brewery-beijing-hccreates12-min
Beer garden
o-yeah-brewery-beijing-hccreates14-min
o-yeah-brewery-beijing-hccreates21-min
Lounge VIP area
o-yeah-brewery-beijing-hccreates22-min
o-yeah-brewery-beijing-hccreates19-min
o-yeah-brewery-beijing-hccreates23-min
Bathroom

 

 

o-yeah-brewery-beijing-hccreates25-min
Floor plan
o-yeah-brewery-beijing-hccreates24-min
Exterior