Rapt Studio Helped to Create the First Flexible Retail Space for Anova Culinary
Anova Culinary is a sous vide start-up, focusing on a vision for the kitchen of the future, where people feel empowered and everything is connected. When precision is a given and automation is reliable, they’re asking: what’s the most connected a kitchen can be in the 21stcentury? Their vision helps to share with a larger audience the first flexible retail space in downtown San Francisco. The concept was designed by Rapt Studio. They are a multidisciplinary design and strategy firm with locations in San Francisco, Los Angeles, and New York.
“Our team helped to create their first flexible retail space in downtown San Francisco, where Anova can now share its vision with a larger audience. The new space – sitting within three floors of company offices – connects them to dedicated fans as well as new customers. It gives them space to introduce the product and showcase the ease of cooking with the simple, unfussy tool, while teaching visitors to develop new tricks to expand their sous vide skill-set during classes, demos, and events. A series of six satellite pavilions throughout the space activate every corner of the pop-up. Each unit rests on wheels, so the space is highly flexible and can be easily reconfigured. Fresh, adaptable, and experiential, the pop-up is decidedly future-forward. It also catalyzes people’s interest in cooking in a new way. At the intersection of art, science, cooking, and community, it permits Anova to do more of what they’ve set out to do: ‘Making people all-star bad-ass cooks’,” explained Rapt
- Location: San Francisco, California
- Date completed: 2018
- Size: 10,500 square feet
- Design: Rapt Studio
- Photos: Jasper Sanidad